We rendered all of Giro's bike helmets and goggle SKUs, which are utilized for both print and online catalogues. In pre-production, we set up the production pipeline, optimize product CAD silhouettes, model missing elements, and create custom color shaders for each angled SKU.
Client: Giro
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Visual Effects: Esli Becerra
3D Artist: Elliott Bynum
We rendered all of Giro's bike helmets and goggle SKUs, which are utilized for both print and online catalogues. In pre-production, we set up the production pipeline, optimize product CAD silhouettes, model missing elements, and create custom color shaders for each angled SKU.
Client: Giro
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Visual Effects: Esli Becerra
3D Artist: Elliott Bynum
Like photography, we had to prep and label all products. But unlike traditional photography, CGI requires collecting thousands of digital files and preparing them in a 3D application. It’s a huge task, but the results and cost savings are worth it. Once the master silhouette are modeled, textured, lit and approved, future colorways are a fraction of the cost compared to photography. With CGI you have control over manufacturer defects, decal changes, gloss, tints, color, angles, and best of all, there’s no need for rotoscoping and Photoshop touch-ups.
We collaborated with our friends at Giro to create these 3D animated product visualization videos for their latest bike products, including the Imperial Shoe, Vanquish Helmet, Aether Helmet, and their MIPs Technology. Using effects like simulated aerodynamics and impact protection, these videos provide audiences unrivaled insight into the unrivaled capability of Giro's products.
Giro is known for taking high-performance helmet design to the next level, and the Vanquish MIPS road cycling helmet is proof of their serious dedication to “enhancing the ride.” To showcase the innovative approach behind Giro’s newest creation, Deep Sky was tasked with visualizing the helmet’s advanced airflow technology that came from years of data gathering, months of aerodynamic development, and extensive pro-rider testing.
Imperial Shoe
Client: Giro
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Visual Effects: Esli Becerra
3D Artist: Elliott Bynum
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