D'Addario

Product Catalog 3D Renderings

For the online store and product catalogs of D'Addario, the leading musical instrument accessory company, Deep Sky has produced thousands of product renders replacing their photography. We have developed a custom 3D pipeline to create scalable volumes of renders for a variety of SKUs and colorways.

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum

More Credits

For the online store and product catalogs of D'Addario, the leading musical instrument accessory company, Deep Sky has produced thousands of product renders replacing their photography. We have developed a custom 3D pipeline to create scalable volumes of renders for a variety of SKUs and colorways.

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum

More Credits
Product Catalog 3D Renderings
Product Catalog 3D Renderings
Product Catalog 3D Renderings
Product Catalog 3D Renderings
Product Catalog 3D Renderings
Product Catalog 3D Renderings

A majority of products didn't have available CAD files which required our team of artists to model every master SKU by referencing physical products. In order to complete such a huge catalogue of SKUs in a short amount of time, we completed guitar and orchestral strings first, then accessories and woodwinds, and finished with percussion.

Below is a small portion of the SKUs and angles we produced for each major category, but you can see all product renderings on their website at www.daddario.com.

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CREDITS

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum
3D Lighting: Esli Becerra
3D Artist: Michael Johnson
3D Artist: Geoffrey Nakanishi
3D Artist: Jordan Heard
3D Artist: Kevin Atkins
3D Artist: Joe Antico

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