D'Addario

Technical Product Render Highlights

In the VENN tech video, we aimed to visualize how the function of natural elements can be elevated by smart and integrated engineering. The video shows the compatibility of natural cane with synthetic fibers, giving users the flexibility and response they expect from a D'Addario reed.

Client: D'Addario
Studio: Deep Sky
Producer: Jared Hobbs
3D Technical Director: Elliott Bynum

‍

‍

More Credits

In the VENN tech video, we aimed to visualize how the function of natural elements can be elevated by smart and integrated engineering. The video shows the compatibility of natural cane with synthetic fibers, giving users the flexibility and response they expect from a D'Addario reed.

Client: D'Addario
Studio: Deep Sky
Producer: Jared Hobbs
3D Technical Director: Elliott Bynum

‍

‍

More Credits
Technical Product Render Highlights
Technical Product Render Highlights
Technical Product Render Highlights
Technical Product Render Highlights
Technical Product Render Highlights
Technical Product Render Highlights

Creating natural simulations were important in this video. You first see this in the fibers, which flow in a hyper-realistic way. The realism continues as we use particle simulations to show how sound interacts with the reed. And finally, the durability is shown using a water simulation that wraps around and drips onto the reed itself.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

CREDITS

VENN Credits
Client: D'Addario
Studio: Deep Sky
Producer: Jared Hobbs
3D Technical Director: Elliott Bynum
3D, VFX and Comp Lead: Esli Becerra

Technical Highlights
Client: D’Addario
Studio: Deep Sky
Creative Director: Jared Hobbs
Producer: James Horn
Project Manager: Elliott Bynum
3D, VFX and Comp Lead: Esli Becerra
3D Modeling: Kevin Atkins

Other Projects You Might Like

D'Addario

The Beatles Yellow Submarine 55th Anniversary

Deep Sky is honored to collaborate with D'Addario in commemorating the 55th anniversary of the Beatles' iconic Yellow Submarine album and film. Through 3D product renders, we've captured the essence and resonance of their special collection of bass drum heads.

D'Addario

Product Catalog 3D Renderings

For the online store and product catalogs of D'Addario, the leading musical instrument accessory company, Deep Sky has produced thousands of product renders replacing their photography. We have developed a custom 3D pipeline to create scalable volumes of renders for a variety of SKUs and colorways.

SHINE Technologies

Illuminating the Path to Fusion Brand Anthem

We partnered with the revolutionary fusion energy company SHINE Technologies to create 3D visualization brand anthem video. They are deploying and scaling fusion technology now, in the hope that one day will lead to powering the world.

1022 NW Marshall St., #480
Portland, OR 97209
503.943.5999
Deep Sky Logo

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.