DTNA

Joanna Buttler, Head of Global Autonomous Technology Group at Daimler Truck, presents the battery electric autonomous Freightliner eCascadia technology demonstrator. The autonomous eCascadia technology demonstrator is designed with many commonalities with the production eCascadia, leveraging synergies in the development process, streamlining engineering processes and increasing customer value through ease of serviceability as customers may already be familiar with the battery electric Cascadia.

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Daimler Trucks North America’s Electric Mobility Group sets the standard for reducing emissions and charting a sustainable future. To communicate this, we produced this inspiring video aimed at creating an emotional resonance with their audience. We filmed, edited, and mixed all audio in this piece.

We partnered with Daimler Trucks North America to produce this live action brand-defining video to usher in the next generation of the company. Combining existing footage we shot for previous projects with DTNA with unique footage we shot for this video specifically, we worked with our partners from pre-production to editorial and post-production to create a video to accompany their debut as an independent brand. The video premiered at a Portland Trail Blazers game at the Moda Center in late 2021.

In order to demonstrate the capabilities of the Level 4 Autonomous Freightliner Cascadia, we visited DTNA’s facility to shoot live action footage on the floor with their Director of Engineering, Suman Narayanan. We also captured footage of the truck driving out in the field.

To help viewers comprehend how the truck works, we created stylized 3D renders of the truck’s inner parts, showing the braking, steering, low-voltage power net system and communication network. These were created utilizing CAD models of the truck provided by our partners.

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