We teamed up with Synexis to show how their DHP BioDefense Technology air purifier is creating healthier breathing environments. We provided talent, prop art direction, and filming interior and exterior locations. The office location was crucial to select the appropriate open space layout with ceiling HVAC systems. Filming this during stricter COVID protocols made this even more complex to manage. While scouting and providing talent auditions, we worked with the agency's script writer on storyboard and design references to establish the look and tone of the video.
After filming, footage is logged and edited, providing several rounds of revisions to address client modifications and their legal requests. Extra attention was taken during the 3D animation and visual effects phase to visualize the spread of germs and bacteria through the air and on surfaces.
Studio: Deep Sky
Client: Synexis
Agency: Futures Group
Project Manager: Jared Hobbs
Executive Producer/Engineer: James Horn
Creative Director: Barret Thomson
We teamed up with Synexis to show how their DHP BioDefense Technology air purifier is creating healthier breathing environments. We provided talent, prop art direction, and filming interior and exterior locations. The office location was crucial to select the appropriate open space layout with ceiling HVAC systems. Filming this during stricter COVID protocols made this even more complex to manage. While scouting and providing talent auditions, we worked with the agency's script writer on storyboard and design references to establish the look and tone of the video.
After filming, footage is logged and edited, providing several rounds of revisions to address client modifications and their legal requests. Extra attention was taken during the 3D animation and visual effects phase to visualize the spread of germs and bacteria through the air and on surfaces.
Studio: Deep Sky
Client: Synexis
Agency: Futures Group
Project Manager: Jared Hobbs
Executive Producer/Engineer: James Horn
Creative Director: Barret Thomson
For the Synexis project, our goal was to visually convey the effectiveness of their DHP BioDefense Technology air purifier in creating healthier environments. This involved a comprehensive production process, beginning with the careful selection of talent and the art direction of props. We chose an office location with an open space layout and a visible ceiling HVAC system, which was integral to demonstrating the purifier's functionality in a realistic setting. Managing this aspect was particularly challenging due to the restrictions imposed by the COVID-19 lockdown, but our team adeptly navigated these hurdles.
The pre-production phase included collaborating with the agency's scriptwriter on the storyboard and design references. This collaboration was key to establishing the video's look and tone, ensuring that it aligned with Synexis' branding and messaging goals. Our process of scouting locations and providing talent auditions was meticulous, focusing on finding the perfect blend of visual appeal and practicality for the shoot.
Once filming commenced, every piece of footage was logged and carefully reviewed. Our editing team then worked through several rounds of revisions, accommodating both client feedback and legal requirements. This phase was crucial in refining the final product to meet Synexis' exact specifications.
A significant focus was placed on the post-production process, particularly the 3D animation and visual effects. Our team dedicated extra attention to these elements to accurately visualize the spread of germs and bacteria through the air and on surfaces. This visual representation was central to demonstrating the effectiveness of the Synexis DHP BioDefense Technology in a clear and understandable manner.
Studio: Deep Sky
Client: Synexis
Agency: Futures Group
Project Manager: Jared Hobbs
Executive Producer/Engineer: James Horn
Creative Director: Barret Thomson
Associate Producer: Blake Boxer
CGI: Hybrid
3D Artists: Wes Meeks, Bo Collet
Concept Design: Gaby Breiter
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
.png)
