We teamed up with the NFL’s Seattle Seahawks to create an engaging graphics package for Lumen Field during the 2022 season, featuring four unique animations: Fumble Rumble, Launch the Hawk, Super Charge Meter, and BlitzBlast Meter. Each animation was designed to elevate the game-day experience, engaging fans of all ages and celebrating the Seahawks' unique culture and the Pacific Northwest spirit.
Fumble Rumble, inspired by the classic game Plinko, kept fans engaged with an unpredictable, bouncing path down the scoreboard. Launch the Hawk featured powerful visuals, while Super Charge Meter built anticipation with each play. BlitzBlast Meter rounded out the package, energizing the crowd with bold, dynamic graphics.
To develop these animations, we started by crafting concept art that highlighted iconic Seattle landmarks. Our background artist created a cohesive mural as the backdrop, while our 3D and 2D teams modeled environments, props, and animations that gave each sequence a distinctly PNW feel.
Client: Seattle Seahawks
Studio: Deep Sky
Creative Director: Barret Thomson
Producer: Blake Boxer
Project Manager: Adam DiTerlizzi
We teamed up with the NFL’s Seattle Seahawks to create an engaging graphics package for Lumen Field during the 2022 season, featuring four unique animations: Fumble Rumble, Launch the Hawk, Super Charge Meter, and BlitzBlast Meter. Each animation was designed to elevate the game-day experience, engaging fans of all ages and celebrating the Seahawks' unique culture and the Pacific Northwest spirit.
Fumble Rumble, inspired by the classic game Plinko, kept fans engaged with an unpredictable, bouncing path down the scoreboard. Launch the Hawk featured powerful visuals, while Super Charge Meter built anticipation with each play. BlitzBlast Meter rounded out the package, energizing the crowd with bold, dynamic graphics.
To develop these animations, we started by crafting concept art that highlighted iconic Seattle landmarks. Our background artist created a cohesive mural as the backdrop, while our 3D and 2D teams modeled environments, props, and animations that gave each sequence a distinctly PNW feel.
Client: Seattle Seahawks
Studio: Deep Sky
Creative Director: Barret Thomson
Producer: Blake Boxer
Project Manager: Adam DiTerlizzi
On on hand, our backgrounds were an ode to Seattle's most famous landmarks, like the Space Needle, the Fremont Troll, and the Gum Wall. But on the other, they also needed to be a functional game board with realistic interactivity between the ball and the background.
First, we created concept art. Once approved, we began building out the playable board, paying special attention to creating moments for drama and anticipation. Our 3D team modeled the board to create the surfaces that the ball would interact with, and we applied the 2D illustrated background to that.
To make the ball's movements realistic, we created a simulation for the ball traveling down the plain 3D modeled game board. This way we could tweak any bounces to make sure it hit the right narrative beats in the overall game.
There is a wide variety of surfaces in the game, such as tree branches, jellyfish, drums, and more. Our animation team made sure the simulations felt appropriate to the surfaces, then added effects like impact waves or splashing coffee.
Client: Seattle Seahawks
Studio: Deep Sky
Creative Director: Barret Thomson
Producer: Blake Boxer
Project Manager: Adam DiTerlizzi
Character Design: Adam DiTerlizzi
Storyboards: Matthew Seely
Concept Design: Elliott Bynum, Jack Ellis, and Gaby West
Motion Graphics: Adam DiTerlizzi, Tyler Benjamin, Wes Meeks, and Esli Becerra
2D Animation: Matthew Seely
3D Animation: Jordan Heard
Backgrounds: Finn Sylwester
Compositors: Wes Meeks and Esli Becerra
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