We were tasked by Amazon to create a pair of product launch videos for their cloud-based software platform Honeycode. It needed a distinct aesthetic, while also making it a logical extension of Amazon’s brand.
We worked simultaneously on creating a 2D explainer video and a 3D promo for the new platform. While the 2D video was more informational and demonstrated what issues this platform will solve for users, the 3D promo illustrated all of the salient features and intuitive functionality of the platform in a beautiful and realistic way. The Honeycode project was another in a long line of successful collaborations with Amazon and its family of brands.
Client: Amazon
Production Studio: Deep Sky
Executive Producer: Jared Hobbs
Creative Producer: James Horn
Project Manager: Seth Chaffee
Creative Director: Barret Thomson
We were tasked by Amazon to create a pair of product launch videos for their cloud-based software platform Honeycode. It needed a distinct aesthetic, while also making it a logical extension of Amazon’s brand.
We worked simultaneously on creating a 2D explainer video and a 3D promo for the new platform. While the 2D video was more informational and demonstrated what issues this platform will solve for users, the 3D promo illustrated all of the salient features and intuitive functionality of the platform in a beautiful and realistic way. The Honeycode project was another in a long line of successful collaborations with Amazon and its family of brands.
Client: Amazon
Production Studio: Deep Sky
Executive Producer: Jared Hobbs
Creative Producer: James Horn
Project Manager: Seth Chaffee
Creative Director: Barret Thomson
Amazon needed a product explainer video to show Honeycode's functionality and benefits to its users. This 2D motion graphics video was released as part of their go-to-market strategy. It built upon Amazon's well-known brand aesthetic in order to create a fresh look for the unique product.
Tasked with defining a new aesthetic aligned with Amazon's brand, we crafted a striking 3D promo video, blending the product's features with high-end 3D motion design. Our animation team created dynamic motion and reflective textures, making the UI come alive.
Client: Amazon
Production Studio: Deep Sky
Executive Producer: Jared Hobbs
Creative Producer: James Horn
Project Manager: Seth Chaffee
Creative Director: Barret Thomson
Motion Graphics: Daniel Bueno, Esli Becerra, Milan Erceg & Aleks Kostrikin
Audio: Sono Sanctus
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